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How to Use Local Marketing in 2015
ShareEven though the Internet has the power to connect you to a large, global audience, local marketing is crucial for personalization. Whether you target a small area or consumers in multiple...
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Google AdWords PPC or SEO for Small and Medium Sized Businesses?
ShareThe Questions to Ask Yourself So you’re a small or medium sized business and you need online marketing. You don’t have a huge budget, but you have enough to invest in your business to help it...
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How to Use Your Website Redesign to Strengthen Your Business
ShareGetting a new website design can really make a huge impact on your business. The question is: will it be a positive or a negative impact? With a new design, online customers will probably see you...
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The Importance of Call Tracking in your Pay-Per-Call Campaign
ShareWith any form of marketing, it is important to know how it performed. It’s not good enough anymore to just know that it worked. It serves you better to know how effective your marketing strategies...
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Google’s Mobile Algorithm Has Arrived
ShareToday marks Google’s implementation of a new mobile search algorithm that is meant to change mobile search results for the better. As usual, Google’s standard for “better” is based on user...
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Which CTAs Will Convert Better For You?
ShareWhat is your call-to-action (CTA) strategy? We all know including them in our ads, blog articles, and site content is important. Many businesses tend to sandwich their content with a CTA at the...
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Dissecting The Conversion Funnel [Infographic]
In theory, the conversion funnel is simple: It’s the series of steps that consumers take on their way to becoming your customer. In practice, the conversion funnel is the best way to figure out where...
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Local Search – Vancouver, BC
The state of local search is growing as more users on the go use their mobile devices to find places to eat and socialize. This growth in traffic is not only from “Local Searches” but it is also from...
View ArticlePrestige in 30 Seconds
It’s Friday! Let’s kick off the long weekend with a video. Here’s a commercial on what we do at Prestige Marketing for online advertising. (We all auditioned for the commercial but the cartoon guy beat...
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How to SEO an SEO Company
Today’s post is going to be a kind of case study: how to SEO an SEO company. Since Prestige offers services in search engine optimization, we thought: why not offer ourselves up as a guinea pig to show...
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Using Geo-targeting to Reach Local Customers
“Local” has been a buzzword for a while now, and it shows no signs of falling by the wayside. Buying local produce, supporting local businesses–consumers are becoming more concerned with their...
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Measuring Effectiveness with Performance Marketing
Even if you’re a complete novice when it comes to marketing, one thing is clear: It’s big business. In fact, Statista reports that as of 2012, advertising spending in the U.S. was expected to increase...
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